Audio Experience

Overview

sofasoda is an online platform creating digital contents and providing 1-on-1 consultation. We provide one-stop solution to empower new work force and young professional to develop digital skill sets and knowledge of tomorrow to level up today.

sofasoda invites professionals from different areas to share their life and professional experiences in a 5-10 minute podcast. We created a new way for learners to improve their skills at any time and from any location.

Overview

sofasoda is an online platform creating digital contents and providing 1-on-1 consultation. We provide one-stop solution to empower new work force and young professional to develop digital skill sets and knowledge of tomorrow to level up today.

sofasoda invites professionals from different areas to share their life and professional experiences in a 5-10 minute podcast. We created a new way for learners to improve their skills at any time and from any location.

Overview

sofasoda is an online platform creating digital contents and providing 1-on-1 consultation. We provide one-stop solution to empower new work force and young professional to develop digital skill sets and knowledge of tomorrow to level up today.

sofasoda invites professionals from different areas to share their life and professional experiences in a 5-10 minute podcast. We created a new way for learners to improve their skills at any time and from any location.

Background

According to our user behavior survey, some people use sofasoda while doing things that doesn't need a lot of concentration, such as commuting or chores. We can provide lightweight content like podcast in order to entice more active learners to subscribe.

Background

According to our user behavior survey, some people use sofasoda while doing things that doesn't need a lot of concentration, such as commuting or chores. We can provide lightweight content like podcast in order to entice more active learners to subscribe.

Background

According to our user behavior survey, some people use sofasoda while doing things that doesn't need a lot of concentration, such as commuting or chores. We can provide lightweight content like podcast in order to entice more active learners to subscribe.

Goal

Provide lightweight content to boost user stickiness
Increase content volume & subscription value
Gain more subscriber

Goal

Provide lightweight content to boost user stickiness
Increase content volume & subscription value
Gain more subscriber

Goal

Provide lightweight content to boost user stickiness
Increase content volume & subscription value
Gain more subscriber

Design

Home

sofaosda values both podcast and video content. Users used to just see podcasts when they first opened the app, but we changed that by creating a new tab that gives a quick overview of our content.

A simple click on 'recently playing' give user instant access to what they're watching or listening to.

Mentor Highlight

We reached out to well-known mentors in various industries to host a podcast, resulting in a win-win situation for mentors in terms of self-branding and for us in terms of attracting more users. By clicking on the mentor profile, the user can access all of the mentor's podcasts as well as more detailed information.

Free Episode

We provide a few free episodes for users to try us out, listen first, and then consider purchasing afterwards. Trying to demonstrate the depth of content we have, and hinting that if a user subscribes, they would receive more than they expect.

Key takeaways

Adding a section to highlight the learning points from the podcast. Giving a quick overview of what users will be listening to.

Design

Home

sofaosda values both podcast and video content. Users used to just see podcasts when they first opened the app, but we changed that by creating a new tab that gives a quick overview of our content.

A simple click on 'recently playing' give user instant access to what they're watching or listening to.

Mentor Highlight

We reached out to well-known mentors in various industries to host a podcast, resulting in a win-win situation for mentors in terms of self-branding and for us in terms of attracting more users. By clicking on the mentor profile, the user can access all of the mentor's podcasts as well as more detailed information.

Free Episode

We provide a few free episodes for users to try us out, listen first, and then consider purchasing afterwards. Trying to demonstrate the depth of content we have, and hinting that if a user subscribes, they would receive more than they expect.

Key takeaways

Adding a section to highlight the learning points from the podcast. Giving a quick overview of what users will be listening to.

Design

Home

sofaosda values both podcast and video content. Users used to just see podcasts when they first opened the app, but we changed that by creating a new tab that gives a quick overview of our content.

A simple click on 'recently playing' give user instant access to what they're watching or listening to.

Mentor Highlight

We reached out to well-known mentors in various industries to host a podcast, resulting in a win-win situation for mentors in terms of self-branding and for us in terms of attracting more users. By clicking on the mentor profile, the user can access all of the mentor's podcasts as well as more detailed information.

Free Episode

We provide a few free episodes for users to try us out, listen first, and then consider purchasing afterwards. Trying to demonstrate the depth of content we have, and hinting that if a user subscribes, they would receive more than they expect.

Key takeaways

Adding a section to highlight the learning points from the podcast. Giving a quick overview of what users will be listening to.

Solution

Reorganize tab bar

Because of a technical difficulty, we used tab to identify content from audio and video in the first version. At the time, audios were only available in a few regions, and the fastest way for developers to restrict content from some users was to employ a new tab.

After this release, we discovered that users may be confused as to why they are unable to access some material.

So we discussed with the business end, and we all agreed that it wouldn't hurt to distribute all of the content for all regions, especially because we had included the languages on the info, allowing users to freely pick what they want to listen to.

As a result, we decided to restructure content by introducing a home page that would include both audio and video content.

Cover image revamp

Following the initial release of podcast content, I discovered that the cover image, as well as the images of the mentors, are difficult to read and not appealing enough.

In order to improve, I collaborated with a brand designer and created a new cover image design. Previously, in order to have a clear view of the mentor, every photo had to be cropped to eliminate the backdrop, which put a heavy load on the brand designer and lengthened the production time.

After the redesign, we apply our brand's 3D stroke to draw a line between the image and the information, allowing the brand designer to use the original image without photoshoping it and speeding up the process. Additionally, adding an illustration to the cover image creates a more lively environment, and increasing the font size on square images improves readability.

Solution

Reorganize tab bar

Because of a technical difficulty, we used tab to identify content from audio and video in the first version. At the time, audios were only available in a few regions, and the fastest way for developers to restrict content from some users was to employ a new tab.

After this release, we discovered that users may be confused as to why they are unable to access some material.

So we discussed with the business end, and we all agreed that it wouldn't hurt to distribute all of the content for all regions, especially because we had included the languages on the info, allowing users to freely pick what they want to listen to.

As a result, we decided to restructure content by introducing a home page that would include both audio and video content.

Cover image revamp

Following the initial release of podcast content, I discovered that the cover image, as well as the images of the mentors, are difficult to read and not appealing enough.

In order to improve, I collaborated with a brand designer and created a new cover image design. Previously, in order to have a clear view of the mentor, every photo had to be cropped to eliminate the backdrop, which put a heavy load on the brand designer and lengthened the production time.

After the redesign, we apply our brand's 3D stroke to draw a line between the image and the information, allowing the brand designer to use the original image without photoshoping it and speeding up the process. Additionally, adding an illustration to the cover image creates a more lively environment, and increasing the font size on square images improves readability.

Solution

Reorganize tab bar

Because of a technical difficulty, we used tab to identify content from audio and video in the first version. At the time, audios were only available in a few regions, and the fastest way for developers to restrict content from some users was to employ a new tab.

After this release, we discovered that users may be confused as to why they are unable to access some material.

So we discussed with the business end, and we all agreed that it wouldn't hurt to distribute all of the content for all regions, especially because we had included the languages on the info, allowing users to freely pick what they want to listen to.

As a result, we decided to restructure content by introducing a home page that would include both audio and video content.

Cover image revamp

Following the initial release of podcast content, I discovered that the cover image, as well as the images of the mentors, are difficult to read and not appealing enough.

In order to improve, I collaborated with a brand designer and created a new cover image design. Previously, in order to have a clear view of the mentor, every photo had to be cropped to eliminate the backdrop, which put a heavy load on the brand designer and lengthened the production time.

After the redesign, we apply our brand's 3D stroke to draw a line between the image and the information, allowing the brand designer to use the original image without photoshoping it and speeding up the process. Additionally, adding an illustration to the cover image creates a more lively environment, and increasing the font size on square images improves readability.

Outcome

Despite the modest traffic volume on the app, our study reveals that the paid funnel is more effective on the app than on the web (3.6% vs 0.7% ).

As a result, we assumed that the user had a basic understanding of sofasoda services before utilizing the app for further exploration.

We've had the podcast up and running for a few months now, and we're trying to get more information about how users perceive our content and how they behave.

Outcome

Despite the modest traffic volume on the app, our study reveals that the paid funnel is more effective on the app than on the web (3.6% vs 0.7% ).

As a result, we assumed that the user had a basic understanding of sofasoda services before utilizing the app for further exploration.

We've had the podcast up and running for a few months now, and we're trying to get more information about how users perceive our content and how they behave.

Outcome

Despite the modest traffic volume on the app, our study reveals that the paid funnel is more effective on the app than on the web (3.6% vs 0.7% ).

As a result, we assumed that the user had a basic understanding of sofasoda services before utilizing the app for further exploration.

We've had the podcast up and running for a few months now, and we're trying to get more information about how users perceive our content and how they behave.

Audio Experience

Audio Experience